Silk & Company

With the rise of social media a lot has changed, one of those many changes has impacted the retail jewelry across the globe. Everybody is looking for that perfect ring for their special day, and they get inspiration from all of the jewelry they see on social media. Brandon, a salesperson from a Utah based retail store said, “it is extremely rare that a customer walks into my store without half a dozen pictures on their phone of rings from Pinterest, Etsy, Google images, etc. Rings which they are already in love with, and rings which I do not have!”...

What are lab-grown diamonds? This has been a fairly new diamond that has been presented to the marketplace. While some may think that lab-grown diamonds are another diamond alternative such as moissanite, lab-grown diamonds are actually real diamonds. They have the same chemical composition, same grading system, same hardness, and the same brilliance as a mined diamond. The most common process used for creating lab-grown diamonds, is to take a small “seed” diamond, placed in a microwave reactor with methane and hydrogen gases and heated to upwards of 1000 degrees celsius. Atoms begin growing on the “seed” in the exact...

Selling custom is a unique experience that allows you and your customers to make a one of a kind piece of art. One of the possibilities is being able to customize the type of stones you use in your ring. Not only can you get a unique gemstone center, but certain gemstones you can even use for melee stones! Gemstones not only allow for more creativity and personalization, but they are also a cheaper alternative in most cases.  Getting started Begin by sitting down with the customer and understanding what they are looking for. Some customers just want a simple design,...

  Custom engagement rings are a growing trend in the jewelry industry. Social media has changed the way consumers find and design their dream wedding ring, and having a reliable custom vendor is a great way to make their dream a reality. We recently interviewed a top salesman at an engagement ring store in Utah. He illustrated many of the reasons custom jewelry is making an impression on their store and customers:  How to Sell Custom Engagement Rings “I love selling custom engagement rings. In fact, I prefer to sell custom made rings over our stock rings! In today’s technological...

Ever wondered how to take nice pictures of the jewelry? Photography can be something very difficult if you don’t know what you are doing, especially with jewelry. Jewelry is hard to photograph because it is small and without proper set up can look dull and bland. So we sat down with Amelia who is a photographer and takes all the photos for our instagram account (you should check them out). She gave us some tips on how to take amazing photos of jewelry. What is your background in photography? I am a portrait and wedding photographer, still relatively new to...