Silk & Company

Jewelry can be the perfect accessory to elevate any summer outfit and add some extra sparkle to your look. During the summer, lighter and brighter colors are commonly worn, and jewelry can help complement these colors. Think fun and whimsical pieces like dangling earrings, layered necklaces, and bold bracelets to help make a statement. Sea-inspired jewelry such as seashell and starfish motifs are also popular during this time. Minimalist pieces such as simple gold chains and pearl studs are great for a more classic and timeless look. Keep in mind that summer jewelry should be versatile and lightweight to ensure...

How to care for your jewelry   Picking out, designing, and putting your jewelry on for the first time is often the most exciting part of adding new jewelry to your collection. However, one of the most important parts of your jewelry journey is how you care for it in the following months and years. You are able to keep your jewelry looking pristine with a few simple tips and tricks. Jewelry cleaning and maintenance differ based on many factors. One of the first things that you should be aware of is the type of metal your jewelry is made of....

With the rise of social media a lot has changed, one of those many changes has impacted the retail jewelry across the globe. Everybody is looking for that perfect ring for their special day, and they get inspiration from all of the jewelry they see on social media. Brandon, a salesperson from a Utah based retail store said, “it is extremely rare that a customer walks into my store without half a dozen pictures on their phone of rings from Pinterest, Etsy, Google images, etc. Rings which they are already in love with, and rings which I do not have!”...

What are lab-grown diamonds? This has been a fairly new diamond that has been presented to the marketplace. While some may think that lab-grown diamonds are another diamond alternative such as moissanite, lab-grown diamonds are actually real diamonds. They have the same chemical composition, same grading system, same hardness, and the same brilliance as a mined diamond. The most common process used for creating lab-grown diamonds, is to take a small “seed” diamond, placed in a microwave reactor with methane and hydrogen gases and heated to upwards of 1000 degrees celsius. Atoms begin growing on the “seed” in the exact...

Selling custom is a unique experience that allows you and your customers to make a one of a kind piece of art. One of the possibilities is being able to customize the type of stones you use in your ring. Not only can you get a unique gemstone center, but certain gemstones you can even use for melee stones! Gemstones not only allow for more creativity and personalization, but they are also a cheaper alternative in most cases.  Getting started Begin by sitting down with the customer and understanding what they are looking for. Some customers just want a simple design,...

  Custom engagement rings are a growing trend in the jewelry industry. Social media has changed the way consumers find and design their dream wedding ring, and having a reliable custom vendor is a great way to make their dream a reality. We recently interviewed a top salesman at an engagement ring store in Utah. He illustrated many of the reasons custom jewelry is making an impression on their store and customers:  How to Sell Custom Engagement Rings “I love selling custom engagement rings. In fact, I prefer to sell custom made rings over our stock rings! In today’s technological...